Increase Your Reach (Not Your Responsibilities)
The holidays are almost here and your end-of-year-rush is in full swing. There’s hardly time for your average 4 cups of coffee a day, let alone time to spend in the world of social media marketing.
We’re with you. And we want to help.
So we’ve put together a list of 5 quick tips that will keep you up to speed in your marketing plans without eating up too much of your time.
1.) Use Canva to become an insta-designer.
This is for all the times you wish you had a graphic designer on staff or wondered how all those companies put together those awesome infographics. Enter Canva, your very own in-house design team at no extra cost. Canva allows you to curate headers and images for media posts and newsletters on your own. And it’s fun to play designer every once in a while.
2.) Get Creative with Portent’s Content Idea Generator.
All writer’s know that nothing can eat up time better than a blank screen. Luckily, there are things like this idea generator to help us through the tough times. Simply enter in the keyword you’re trying to write about and voila, Portent will supply you with multiple headlines to choose from. Though you may not go with what they offer, it will jumpstart your creativity and save you hours of frustration.
3.) Meet Edgar.
He may just become your new best friend. Edgar is a social media management and scheduling tool like no other. Here’s how it works: each upload you enter gets catalogued into a category of your choice. Then Edgar goes through and publishes each post according to your category-based schedule. Once all the new updates are published, Edgar pulls from previous posts, so each one has multiple opportunities to be seen by and reach more fans. The best part? It shaves hours off your social media time.
4.) Use visuals.
They say a picture’s worth a thousand words, and that’s never been more true than when it comes to the internet. Not only do posts featuring pictures attract more viewers and engagement, but it takes minimal time to curate into a media post.
5.) Budget your time.
We saved the best for last. Because really, none of the above will work if you don’t own up to the fact that yes, some time will have to spent in the world of digital marketing. But we’re talking quick time here – if you’re generous, give yourself half an hour a day. Feeling thrifty? An easy fifteen will do. You’ll be amazed at the number of posts you can come up with and schedule within that time budget, especially when using some of the handy tools above like Edgar.
So tell us, which tricks will you be trying?