What You Need to Know about the Sheconomy

With overall consumer spending down and male-dominated industries hard hit by the recession, are women becoming the primary breadwinners in America? And how would that shift affect the consumer goods marketplace? That’s just one of the questions that a panel of women entrepreneurs and trendspotters tackled at this year’s annual LOHAS Forum.  And Red Kite was pleased to be part of the discussion.

LOHAS (Lifestyles of Health and Sustainability) describes an estimated $290 billion U.S. marketplace for goods and services focused on health, the environment,social justice, personal development and sustainable living. Approximately one in five U.S. consumers makes up the LOHAS market segment. And women make-up a significant portion of this consumer group.

The annual LOHAS conference along with its website, magazine and e-newsletter connect businesses and marketers concerned about people and the planet, and provide uncommon opportunities to share innovative ideas and inspire one another and others to pursue their passion to create a better world.

Is that you?

If you didn’t make the conference, you can still get taste for this topic on our radio interview on Women’s Radio. And for lots more information, check out the LOHAS Forum Blog.

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