Red Kite provides various services to fit each customer’s unique set of needs. The following case studies represent different types of clients, exemplifying how we can help support each client in a customized approach to marketing services.
Total Woman is a Southern California chain of women-only fitness centers and day spas. Feeling the effects of the economic downturn, the firm was experiencing a decline in traffic and membership. Additionally, the executive team wanted more insights into perceptions of the brand in order to develop a 5-year growth plan. Red Kite was asked to provide these services, as well as serve as a temporary marketing arm while a new marketing director was sought by the company.
-Qualitative research (focus groups)
-Online surveys (members, non-members and employees)
-Development of an integrated advertising campaign for 4th quarter
-Creative/production of online and traditional advertising components
Key Results Q4 Campaign
-Increased website traffic by 37% (year-over-year)
-Generated 81% of Q4 conversions
-Increased average monthly online leads by 323%
-Maintained overall conversion rate of 6.40%
-Increased email database by 2,500 + names
As a sole proprietor, the owner was challenged with operating her clinical psychology practice as well as marketing it. Having set up her practice under the name Renaissance Psychology and being dissatisfied with her growth rate, she commissioned Red Kite to assess her brand and marketing programs and recommend how to improve her results.
-Development of new marketing essentials including collateral and website
-Development of an efficient, cost-effective lead generation system
-Online and networking referral programs
-500% increase in total number of patients (year-over-year)
-24% increase in referrals from networking
-35% increase in online lead-generation