Red Kite Business Advisors - Opportunity - Marketing to Women - Advertising Which Strategically Targets the Female Demographic

AMERICA'S TOP CONSUMER SPENDS $4 TRILLION
A YEAR.

Is she buying your brand?

Business guru Tom Peters calls the female market “opportunity #1.” Why?

Because, he says, “women are the primary purchasers of damn near everything.” American women spend more than half the U.S. GDP. They make more than 80% of all consumer buying decisions and outspend men 5:1. If they were a country, they’d have the second largest economy on the planet. Yet, this prolific cash machine goes largely unrecognized and untapped by your competitors. Lucky you!

All you have to do is learn what women want and why they buy, and they’ll shower you with love and loyalty. They’ll tell all their friends and, together, they will reward you with competition-trouncing sales.

So where are the greatest opportunities with female consumers? They’re in the most unlikely bastions of maleness. In fact, women now make the majority of purchasing decisions in:

Home Furnishings – 94%
Vacations – 89%
Health Care – 80%
New Homes – 75%
New Cars – 60%
Consumer Electronics – 55%

How can you take advantage of this lucrative market? First, by seeing the gender differences between women and men. Second, by aligning your brands with the realities of her daily life. Third, by establishing a Marketing to Women strategy. And that’s where Red Kite comes in. Contact Us. We're just a click away.