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document.title=document.title+ "MediaPost | Marketing:Green";
arnews[0]="Paging Jared Fogle "; arnews[0] += "I know Subway still keeps you busy traveling 200 days a year but if you have some spare time, it would be great if you could help the environment, too."; arnews[0] += " "; arnews[1]="Green 2.0 "; arnews[1] += "If charities hope to ride the tide of the modern media era, they will certainly have to become less defensive. For those that do, potentially huge opportunity awaits given the public's currently unquenchable desire to do good in a world that desperately needs it."; arnews[1] += " "; arnews[2]="Higher Education Has Sustainability To Sell "; arnews[2] += "With a few more years of research, schools may come to find that it pays to be green, and I believe we'll see sustainability become a universal marketing pitch to students across the nation."; arnews[2] += " "; arnews[3]="Doctor My Eyes "; arnews[3] += "Before Seventh Generation and others can educate healthcare providers about the health implications of ingredients in household cleaners, marketers first need to understand how much doctors currently know about cleaner ingredients. And do they even believe the ingredients in cleaners pose a significant health risk? Once companies have this baseline understanding of providers' knowledge and perceptions, they can then set education goals."; arnews[3] += " "; arnews[4]="The New Color of Music "; arnews[4] += "More tours and entertainment properties in general will continue to go green and those of us in the agency world will continue to support those efforts on behalf of our brand clients in order to reinforce their own green messaging to consumers."; arnews[4] += " "; arnews[5]="The Green Wall "; arnews[5] += "Could this bold \"share wall\" tactic be the missing ingredient for social media reach? Will other companies jump in with extremely high creative budgets, producing National Geographic-quality documentaries instead of 30-second spots? Will green remain an engaging-enough incentive?"; arnews[5] += " "; arnews[6]="It\'s Time For Green Industry To Unite "; arnews[6] += "The multibillion-dollar cleantech industry must direct its resources toward establishing a Cleantech Association of America -- to raise funds, build awareness and lobby for government dollars."; arnews[6] += " "; arnews[7]="Is Green Really A Global Consumer Trend? "; arnews[7] += "Even in markets where green behaviors are relatively low, there is interest and concern about the issue. It's up to us to help translate those good intentions into good deeds."; arnews[7] += " "; arnews[8]="Giving Meaning To Sustainable Tourism "; arnews[8] += "Everyone seems focused on green. And there's nothing wrong with that. We've got to take better care of the planet, and anything the travel industry can do to support that is welcomed. But that's only the beginning of the role tourism can play in improving the world."; arnews[8] += " "; arnews[9]="Will BP Spill Spawn Innovation, Or Just Logo Spoofs? "; arnews[9] += "There is clearly a need for a radical transformation if the oil giant is to survive. There is consumer demand for clean energy. Harness enough brains, and we may have a shot at filling an innovation pipeline with ideas that could transform the economy."; arnews[9] += " "; totcount = 10; if (rnd) { for (x=0;x<=100;x++) { y=Math.round(Math.random()*totcount-0.5); z=x%totcount; tval=arnews[y]; arnews[y] = arnews[z]; arnews[z] = tval; } } for (x=0;x<=(totcount-1);x++) { document.write(arnews[x]); if (x != (totcount-1) ) document.write(" "); } document.write(" |